My primary sectoral experience has been with frontline sales and marketing in  the FMCG industry. Most of my recent work is in modern format organized retailing, tourism, telecommunications and the civilian air travel sectors. I have also at some point in my life dabbled with software and fundamental drug discovery research.

Economic sociology, relationship marketing, retailing technology and managing co-opetition in B2B networks form the substantiative basis of my research. Marketing orientation, internationalization strategies, economic geography, internet marketing, corporate social responsibility and innovation are auxiliary interests that have stimulated  some of my conceptual output. Simulation modeling using system dynamics and social network analysis is an area of interest in the methodological field of enquiry.

Recent Work

I am presently working on a white paper on the feasibility and implementation of RFID technology for the CPG/FMCG/Pharma  sector in India

The multiplier effect of Business Tourism on the hospitality and retailing sector is the other consulting assignment that is currently in progress.

My recent submissions for publication consideration are as follows:

A paper titled “The Impact of Co-opetition on Buyer-Seller Relationship Commitment in Food Retailing” at the 37^th EMAC (European Marketing Academy) Conference to be held at Reykjavik University, Iceland in May 2007.

A paper titled “Co-opetition and Relationship Commitment in Grocery Retailing - An Empirical Study” at the EURAM (European Association of Management) Conference to be held at HEC and INSEAD, Paris in May 2007.

I am also working on a book tentatively titled "Managing the transition in Indian Retailing".


Refereed Conference Presentations


Presented a paper titled “Are you swaying to the swing in your distribution channel?” at the 22nd IMP (Industrial Marketing and Purchasing) Conference held at the University of Bocconi, Milan, Italy in September, 2006.

Invited to present a conceptual paper titled “Switching, loose-coupling, structural holes and social capital in dual distribution networks” at the 2006 INFORMS Society of Marketing Science (ISMS) Conference held at University of Pittsburgh, June 2006.

Invited to present an empirical paper titled “Search Maturity and Involvement in Online Marketing” at the 2006 INFORMS Society of Marketing Science (ISMS) Conference held at University of Pittsburgh, June 2006.

Presented a conceptual paper titled “Simmelian triads, structural holes, social capital and the formation of high quality channel relationships” at the EURAM (European Association of Management) Conference held at Bi Norwegian School of Management, Oslo, May 2006.

Presented a methodological paper titled “Social capital, structural holes, switching, and loose-coupling in multiple channel distribution networks” at the EURAM (European Association of Management) Conference held at Bi Norwegian School of Management, Oslo, May 2006. Also nominated for the Best Paper Award at the Conference

Presented a conceptual paper titled “Exploring search maturity as an antecedent for loyalty for online consumers” at the EURAM (European Association of Management) Conference held at Bi Norwegian School of Management, Oslo, May 2006.

Presented a conceptual paper titled “Structural holes, social capital and the formation of high quality relationships in distribution channels – A networks perspective” at the 35th EMAC (European Marketing Academy) Conference held at Athens University of Economics & Business, Greece in May 2006.

Presented a poster titled “Are you swaying to the swing in your distribution channel?” at the 35th EMAC (European Marketing Academy) Conference held at Athens University of Economics & Business, Greece in May 2006.

Invited to present an empirical paper titled “The Swing in Distribution Channels – a Social Network Theory Perspective” at the 5th International Business and Economy Conference at Honolulu, United States, January, 2006.

Presented a conceptual paper titled “A Typology of Format Adaptation Strategies in Comparative Retailing”, at the 11th Cross-Cultural Research Conference, Puerto-Rico, United States, December, 2005.

Presented a poster titled “The adaptation of transferred retail formats – Evolution of retail institutions in developing countries” at the 34th EMAC (European Marketing Academy) Conference held at the University of Bocconi, Milan, Italy in May 2005.



Workshops/Symposiums/Seminars


Presented a research proposal titled “Structural holes, social capital and the formation of high quality relationships in distribution channels - A networks perspective” at the 22nd IMP (Industrial Marketing and Purchasing) Conference Doctoral Symposium held at the University of Bocconi, Milan, Italy in September, 2006.

Invited to present a conceptual paper titled “Switching, loose-coupling, structural holes and social capital in dual distribution networks” at the 2006 INFORMS Society of Marketing Science (ISMS) Doctoral Colloquium to be held at University of Pittsburgh, June 2006.

Presented an empirical paper titled “A theoretical analysis of relationship between search maturity and loyalty for online consumers” at the 2nd EIASM (European Institute for Advanced Studies in Management) Workshop on Relationship Marketing held at Brussels, Belgium in October 2005.



Exchange


Invited for the Doctoral Exchange Programme, at Helsinki School of Economics, Finland with Prof. Kristian Möller as my academic advisor. Research is on the Finnish retail sector as part of my thesis work.



Work Experience


Company: GlaxoSmithkline Consumer Healthcare (Formerly SmithKline Beecham Consumer Healthcare)
Duration: Three years (2001-04)
Last role: Area sales Manager, Regional Sales Office (RSO), North
Span: Eleven, ten sales officers and one medical executive in addition to about 100-120 external sales associates

Prior experience:
Company: Novartis Enterprises Private Limited
Company: Computer Science Corporation



Academic Qualifications


FPM (Phd), IIM Bangalore (2004 Onwards); PGDM (MBA), IIM Indore (1999 -2001); B.Ph (H), BITS, Pilani (1995-1999); I.S.C, Bishop Cotton Boys School, Bangalore (1993-1995); I.C.S.E, Bishop Cotton Boys School, Bangalore (1983-1993)



Consultancy


Professional consulting as a member, participating in the GCP (Global Consultancy Project) team, a network comprising of IIM, Bangalore, Wharton School of Business, Recanati School of Business, Tel Aviv and École Supérieure de Commerce de Paris (ESCP-EAP).

Market feasibility studies for ICPB (Indian Conventions Promotion Board) and NCSM (National Council of Science Museums) for the MICE (Meetings, Incentives, Conventions and Exhibitions) sector with Prof. G. Shainesh as advisor



Publications


Ramanathan, Anand and Manu Parashar (2005), “A Typology of Format Adaptation Strategies in Comparative Retailing”, Proceedings, 11th Cross-Cultural Research Conference, Puerto-Rico, United States.

Ramanathan, Anand and Krishanu Rakshit (2005), “A Theoretical Analysis of Relationship Between Search Maturity and Loyalty for Online Consumers”, Proceedings, 2nd EIASM Workshop on Relationship Marketing.

Ramanathan, Anand (2006), “Simmelian triads, structural holes, social capital and the formation of high quality channel relationships” Proceedings, EURAM (European Association of Management) Conference.

Ramanathan, Anand (2006), “Social capital, structural holes, switching, and loose-coupling in multiple channel distribution networks” Proceedings, EURAM (European Association of Management) Conference.

Rakshit, Krishanu and Anand Ramanathan (2006), “Exploring search maturity as an antecedent for loyalty for online consumers” Proceedings, EURAM (European Association of Management) Conference.

Ramanathan, Anand (2006), “Structural holes, social capital and the formation of high quality relationships in distribution channels – A networks perspective” Proceedings, 35th EMAC (European Marketing Academy) Conference.

Ramanathan, Anand (2006), “Are you swaying to the swing in your distribution channel?” Proceedings, 22nd IMP (Industrial Marketing and Purchasing) Conference.